As budgets migrate heavily towards the online space, there's an increased need for digital leadership. This is a phenomenon that is being realized not only in the agency space but also with marketers at large - in just about every sector and category you can think of.
Recent studies report that 90% of marketers will increase digital spending in the immediate future. However, 25% of this group is also unsure of how to proceed and how to maneuver this unfamiliar landscape. Concerns include a general lack of understanding, absence of quantifiable metrics and not enough support organization wide.
With this in mind, the future is tomorrow. Attend the Digital Leadership Roundtable and hear from agency veterans as they discuss how you can prepare your own organization for success.
Moderator
Speakers:
Speaker Bio's
Goodwin Gibson
President, MacLaren MRM
Goodwin heads up MacLaren MRM and is the person who is ultimately accountable for the quality of our product and service. A results-oriented marketer with a focus on product innovation, he ensures that our clients achieve their goals by building strong teams to serve them – combining the right expertise and skill sets to meet and exceed their needs.
Goodwin began his career in marketing communications almost 20 years ago in market research. He quickly gravitated to those communication disciplines that generated tangible results – namely, promotions, direct, database and interactive marketing. He has gained valuable experience across many industry categories, managing clients such as Esso, Petro-Canada, Coca-Cola, Evian Water, Scotiabank, RBC Royal Bank, Bell Canada, McDonalds, Bank of Montreal, Shoppers Drug Mart, General Motors and Wyeth.
Before joining MMRM in 2004, Goodwin was with Cossette Communication Group for 12 years, where he built Blitz, their Direct, Database and Sales Promotion Division. He graduated from the University of Western Ontario with a degree in business and visual arts.
Tammy Scott
Vice President, Marketing Communications, TELUS Consumer Solutions
As Vice President, Marketing Communications for TELUS, Tammy Scott drives the creative development and marketing of the future friendly TELUS brand across national consumer markets. In collaboration with agency partners TAXI and Media Experts, Tammy develops consumer advertising and marketing campaigns that differentiate TELUS as a leading provider of voice, data, Internet, wireless communications and entertainment services in Canada.
With over 14 years experience in advertising and marketing, Tammy has achieved breakthrough successes in consumer marketing, and has worked on both the agency and client sides of the business. Prior to joining TELUS, Tammy was Vice President, Brand Marketing at Mastercard International overseeing corporate brand strategy as well as marketing, business planning and new product launches. Tammy was responsible for leading the development of MasterCard’s hugely successful Zamboni campaign that won gold for “best financial services campaign worldwide” at the AME awards in New York.
Tammy’s previous work experience includes the role of Director, Advertising and Marketing for AGF Funds Inc. Under Tammy’s direction, AGF moved from #13 to #1 in unaided brand awareness, where it remained for three years consecutively. She was instrumental in the development of AGF’s “What are you doing after work?” and “Eventually Everyone Retires” campaigns that won awards at Cannes, The London International Advertising Awards and The Clios.
Fully bilingual, Tammy holds a Bachelor of Arts in Communication Studies from Concordia University, a Masters Certificate in Marketing Communications from York University’s Schulich School of Business, and has completed the Certified Advertising & Communications Professional program from the Institute of Canadian Advertising.
Tammy has participated in numerous industry events, including key note speaking engagements for the Best Western global dealers conference and InfoPresse branding conference. She has also guest lectured for the CMA and the Executive Board and judged the CMA awards and Strategy Magazine’s Agency of the Year award.
Stan Sutter is an award-winning business editor and writer and one of the foremost observers and commentators on the Canadian marketing, advertising and media industries, gleaned from more than a decade overseeing the content of Marketing magazine and more recently as VP, English Content with Editions Infopresse.
As editor and associate publisher, editorial director from 1996 to 2007 at the Rogers Media-owned Marketing, the national voice of marketing, advertising and media, Stan managed and directed the editorial content of the magazine as well as program content for Marketing events and conferences and content initiatives online. An early advocate of the transforming power of the Internet, Stan in the mid-1990s lead the content development of the marketingmag.ca Web site and the conception and creation of the Marketing Daily Web and e-mail news service in 1998. He championed and helped drive the creation of the Digital Marketing Awards as well as the special Digital Marketing supplements and other interactive content within Marketing.
During the past year Stan was immersed in the issues and challenges that communicators and marketers are grappling with in the fast evolving new media/Web 2.0 landscape as he worked with Montreal’s Infopresse to develop and create a new English-language media property and social media community serving all aspects of the burgeoning interactive/digital marketing, communications, advertising and media industries in Canada. The concept is now in hiatus.
Stan is currently a communications, public relations and editorial consultant and advisor. His blog, Stan’s Betablog -found at http://sumacksix.com/betaBlog/ - touches marketing, media and advertising, with an emphasis on how emerging digital media is impacting how we communicate and sell.
